Case Brascol
Brascol: Shopping Mega Polo Moda - Inventory Control and Fast Shipping.
Brascol is the largest wholesaler and distributor of baby and children's fashion in Brazil. Present in the market for 25 years, the mega-wholesale also offers its customers exclusive lines of children's footwear, bed, table and bath products, lingerie, beachwear, maternity lingerie, as well as accessories, toys and children's perfumes. The Brascol Megastore is located in the MEGA POLO MODA Shopping Mall, an important region for the manufacturing market in São Paulo. It impresses with its structure, convenience, service and, above all, its prices and deadlines. Possessing an impressive variety of products, Brascol also offers its customers the convenience of buying through its exclusive Customer Service Center, where all purchases are made and completed through a simple phone call.
With ITAG Tecnologia, you can find all the solutions for RFID projects in one place. ITAG offers all these benefits through its RFID product line, which has numerous advantages such as: better control in quality processes, reduction of operational costs, elimination of human errors, increased process speed due to automation, and increased customer satisfaction. Because it is a complex technology, companies face some difficulties in implementing RFID projects. These difficulties discourage investment in this area. Therefore, ITAG emerged as the first company in Brazil to provide all the necessary resources for implementing an RFID project. It is considered the first integrator in Brazil specializing in the textile sector to generate codes in the EPCN GEN2 standard, approved by GS1.
Problems
With a large volume and variety of products in the carts, the purchase time was very long. It took 1 hour to complete the purchase of approximately 500 items.
Solution
Using UHF RFID tags on the products and readers at the portals where the carts with the products pass through. And handheld data collectors to help check stock and verify if the shelves need to be restocked.
Advantages
Reduced processing time, reduced human error, accuracy in product delivery: what is being purchased is exactly what is being delivered, and greater agility in the logistics process.
Benefits
More than 65% increase in agility, from purchase to product delivery.
Target Audience
Retail.
A case of extreme success
The largest distributor of baby and children's fashion in the country sought to modernize its operation to reduce costs, accelerate processes, and increase accuracy in inventory verification. With an intense daily flow of goods from suppliers and a large volume of products circulating through the store, it became necessary to adopt a technology capable of eliminating human errors, speeding up verifications, and making the shopping experience more fluid for customers. To this end, an RFID-based solution was implemented, using EDGE-50 readers, monostatic antennas, UHF Shortdipole tags, and DOT-300U collectors, applied directly to the products at the supply stage.
When the goods arrive at the distribution center or the store, the entire receiving process is accelerated: simply bring the collector close to the packages for all items to be instantly identified, without the need to open boxes or check piece by piece. As a result, inventory accuracy increases and the time spent on verification is drastically reduced. During shopping, products taken from shelves by customers are also automatically scanned, allowing staff to quickly see what's in the cart before even reaching the checkout. At the end, the carts pass through portals equipped with EDGE-50 readers, which recognize all items and associate them with the customer, reducing queues, avoiding discrepancies, and ensuring that internal logistics operate with an efficiency greater than 65%.
All this automation reduces losses, minimizes errors, increases security, and allows for much faster and more accurate stock replenishment. The solution enhances the customer experience, optimizes employee work, and strengthens operational performance, making the operation more agile, reliable, and competitive throughout the sales and distribution process.
PRODUCTS USED
MTI Mono Circular 7 UHF Antenna
The Compact Monostatic UHF Antenna has great performance, resistance and a great design
DOTH-300U
The UHF 300U data collector has high performance and excellent RFID reading accuracy.
