Case Pernambucanas
Pernambucanas: A Century-Old Tradition with Digital Innovation
A true Brazilian asset and member of the select club of companies with more than a century of history, Pernambucanas celebrates 114 years of operation as a giant in the national retail sector. With nearly 500 stores spread throughout the country and more than 16,000 direct employees, the company has built a trajectory marked by its close relationship with the Brazilian consumer and its constant ability to reinvent itself. Under the leadership of CEO Sergio Borriello, Pernambucanas has modernized and quickly embraced digitalization, offering an innovative digital platform for customer relations and financial products, which includes an app, online shopping, tablets for 100% digital credit approval in just seven minutes, instant card issuance, digital customer service, and free Wi-Fi in all stores.
This combination of tradition and innovation reinforces Pernambucanas' positioning as a company that keeps up with market transformations without losing its essence. By integrating technology, financial services, and omnichannel experience, the brand expands access, simplifies the customer journey, and consolidates its role as a benchmark in Brazilian retail, prepared for the challenges of the present and the opportunities of the future.
Problems
Identify store items.
Solution
Use of UHF tags to identify items when they pass through installed readers.
Advantages
With this automated system, product control in the store becomes easier.
Benefits
Convenience.
Target Audience
Retail
Innovation, Boldness, and a Global Case in Retail
Continuing its trajectory of constant innovation, Pernambucanas embraced RFID (Radio Frequency Identification) technology in 2019. To demonstrate its commitment to adopting this technology, which has become a fundamental strategy for growth, cost reduction, and operational efficiency, it assembled a super team of executives, including Bruno RSV Pizzoni, Guilherme Barbosa, José Carlos Cipriano, and Marcio Gomes, in addition to other highly skilled professionals recruited and trained internally.
ACURA Technologies Ltda. participated from the beginning by supplying portable RFID readers (SLEDs BTL-1000) for the pilot phase. And then, in the midst of the pandemic, we worked to automate the entire Araçariguama Distribution Center with RFID Tunnels (ACURA AT-1000) and Portals (equipped with Impinj R700 readers and ACURA Technologies Ltda. antennas), which have been operating at full capacity since 2021.
Now in 2025, Pernambucanas continues with full force in this commitment, expanding the scope of RFID adoption and reaping the rewards of its boldness and perseverance (the project advanced at the height of the pandemic!!!) and its great professionals, who, with the support of senior management and qualified providers, have become a global case study in RFID technology in the retail and supply chain sector!
HexaPad-10 Barcode
The UHF HexaPad-10 Barcode reader is a tabletop reader with UHF RFID technology developed with a Near Field antenna with a restricted reading field.
TSL-2128
The TSL-2128 UHF RFID mobile reader is an ideal and complete equipment for various projects that require flexibility.
AT-1000
Developed with high technology, the AT-1000 guarantees good performance in RFID data processing.
R700 UHF RFID Reader
High-performance UHF RFID reader designed for enterprise-grade RAIN RFID deployments.
